Insignis and the PACKAGING Austria team print the first cover on a label machine
“They only print labels!“ - This is not true any longer. INSIGNIS likes to leave well-trodden paths to take up various, even unusual innovation topics and to look at them from unusual angles. This also applies to the production of the current PACKAGING Austria cover.
Think outside the box
The first Gallus Labelfire in Eastern Europe was put into operation at INSIGNIS in the spring of this year. The digital system enables label production including the use of various printing processes as well as finishing. In the meantime, the DEU finishing unit has also been added. If you look at the possibilities of the machine, you will quickly come to the conclusion that there can be more than just the production of labels. Thus a new idea approach developed quickly within the INSIGNIS Innovation Centre.
“You can‘t always have everything“. Yes, you can! Seven colors, printed precisely on both sides plus finishing and this on a wide variety of materials. There are so many possibilities that are difficult or very cost-intensive to implement in normal offset printing. This starts with the materials and continues through to finishing with a digital coating unit that can be used individually in a wide variety of ways. Even “lacquer mutations“ are possible - de facto a printing multi talent.
These possibilities have given INSIGNIS and the PACKAGING Austria team the idea to expand the basic label printing approach of the press and to think and direct it towards commercial printing. The Gallus Labelfire expands the range of applications many times over and gives users of the press absolutely new opportunities to offer their customers printing highlights.
More room for creativity through innovation. For the design of the brilliant PACKAGING Austria cover, the INSIGNIS creation team succeeded in cooperating with two absolute design professionals. With Jo Santos (Nea Design) and Thomas Topf (Thomas Topf Photographed) a unique feather subject was conceived and designed, which became an absolute eye-catcher due to its filigree details and contrasts.
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