„This Changes Everything“
Designing A Smoke Free Future
Written by Dieter Finna
Tony Snyder‘s key note „This Changes Everything“ was a real highlight of the Digital Print for Packaging conference 2018 in Berlin. The vision of a “smoke-free future” not only continues to radically change the product portfolio of Philip Morris International (PMI) in terms of alternative products to traditional smoking. It also places stringent demands on the supply chain in terms of flexibility, agility and speed to market. Because these are the strengths of digital printing, PMI decided to invest in a hybrid digital printing line from Gallus at its Swiss development facility in Neuchâtel. The key question for Philip Morris is: how far can they develop a digital end-to-end production line for all the smaller batch sizes within a production-related environment?
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