Privacy Statement

Heidelberger Druckmaschinen AG appreciates your visit to the website Label Experts is a knowledge portal about label and converting and contains expert knowledge, news as well as product promotions.

At Heidelberger Druckmaschinen AG, your right to privacy and data security is our primary concern. We want you to feel comfortable visiting our site. By accessing or using the web site, you agree to our Legal Terms as outlined below.

Please note that this privacy statement only applies to our web pages. It will cease to apply when you follow links to third party websites and pages.

SSL encryption

This website uses SSL encryption for security reasons and to protect the transmission of confidential content, such as the requests you send us via a contact form. You will recognize the encrypted connection by changing the address bar of the browser from “http: //” to “https: //” and the green lock icon in your browser bar. If SSL encryption is activated, the data that you send to us cannot be read in or read out by third parties.

Information obligations according to the General Data Protection Regulation
We have compiled for you the data protection-relevant information according to the General Data Protection Regulation (GDPR) in the following overview: Information obligations according to the General Data Protection Regulation (pdf).


Heidelberger Druckmaschinen AG uses cookies to follow the preferences of our visitors and optimize our websites accordingly. A cookie is a small text file, which is placed with your permission on your computer’s hard drive. You can activate or deactivate the use of cookies at any time. However, we have made every possible effort to ensure that our website will work just the same, even when you do not use cookies. Not all cookies are the same. There are two kinds of cookies: temporary and log cookies. Temporary cookies are used to maintain the user’s session and to tell the server which page to call up next. Log cookies tell us which pages are being used. Cookies help us to improve our website to better meet your needs. However, a cookie holds only technical data; it does not tell us your e-mail address or who you are. Any personal data will only be passed on with your explicit consent.

Protocol of system data and storage of IP addresses

The use of our website leads to the automatic logging of technical data to guarantee operating reliability. These data cannot be traced to a certain individual. They include, for instance, the IP address of the contacting computer, date and time, the requested pages and files, browser type and version as well as the operating system. These data are made anonymous and analyzed exclusively for statistical reasons.


If you have expressly consented to it, we will use your e-mail address and your personal information to send you our newsletter at irregular intervals. For the reception of our newsletter the indication of an e-mail address is sufficient. The additional voluntary information about you is only used to personalize the newsletter.
At the end of each newsletter you will find a link where you can unsubscribe at any time with regard to future.
You may revoke your consent at any time with regard to future by clicking on the link provided in each newsletter e-mail or by sending a message to the contact details stated in the legal notices of By virtue thereof, there arise no other costs than postage charges or transmission costs pursuant to the basic rates.

Personal Data

When subscribing for, Heidelberger Druckmaschinen AG may provide you with a form to enter personal information about yourself. It is completely optional for you to engage in these activities.

Heidelberger Druckmaschinen AG uses and stores personal data exclusively for the intended purpose within the Heidelberg Group and will not pass on or sell any personal data to third parties. Personal data will only be passed on to third parties with your explicit consent or when it is necessary to fulfill the contract (e.g. when a supplier needs your address to deliver goods). Applicable data protection regulations will be adhered to in technical and organizational terms. If you have given consent that your data may be passed on to third parties, you may revoke this consent at any time with effect for the future.

Your data will only be used for marketing purposes if you have given us your consent in advance, if this is in compliance with legal requirements and if you have not revoked your consent.


Heidelberger Druckmaschinen AG recognize that your privacy and security are of the utmost importance, and we have devoted a great deal of effort to ensure that your personal information is safeguarded. In order to secure highest security standards we use technical and organizational security measures. Our security measures are continually updated as new technology becomes available.

Usage of Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under (Google Analytics privacy statement by

On this website Google Analytics is employed with the software extension “gat._anonymizeIp();” that processes the IP addresses only in a truncated and anonymized form.

If you’ve consented to Google linking your web and app browsing history to your Google Account and using information from your Google Account to personalize your ads, Google will use your data with Google Analytics data to provide audience lists for create cross-device remarketing. To do this, Google Analytics will initially track your Google-authenticated ID associated with your Google Account (that is, personally identifiable information) on our website. Afterwards, Google Analytics will temporarily link your ID with your Google Analytics data to optimize our audiences. If you do not agree, you can opt-out of this through the “My Account” section of your Google Account.

Google Analytics Terms of Service and Privacy can be found under .

Use of Web Analytics by ClickDimensions

This website uses a web tracking service provided by ClickDimensions LLC (6849 Peachtree Dunwoody Road, Building B-1, Suite 200, Sandy Springs, GA 30328, United States of America). It uses so-called cookies, text files that are stored on your computer and that allows an analysis of the use of the website by you. The analysis gives us important insights into how the website works. On the basis of the resulting information, we can optimize the website to make the information on our website more interesting to you.

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

ClickDimensions uses its own HTML browser cookies in the web tracking technology. This means that visitors to our website can easily set their own browsers to refuse cookies and to remove cookies placed by us or others.

For example, to set the Internet Explorer browser to reject cookies, select the desired privacy level from the menu: Tools> Internet Options> Privacy> Settings (using the slider). To delete cookies in the Internet Explorer, select Tools> Internet Options> General>, click the Delete button under Browsing history, and then select Cookies in the following dialog.

If you do not want the web site to set a cookie, you can enable private mode in your browser. The names for each private browser mode are as follows:

  • InPrivate mode in Microsoft Edge
  • InPrivate mode in Microsoft Internet Explorer
  • Incognito mode in Google Chrome
  • Private browsing mode in Mozilla FireFox
  • Private browsing mode in Apple Safari.

ClickDimensions never stores information in the LSO area of your computer, i.e., we never use so-called ‘Flash Cookies’ (Local Shared Objects, LSO for short). ClickDimensions does not use visitor identification techniques that exchange information you provide with other websites.

Use of tracking cookies in our marketing emails

If you opt in to a newsletter of Heidelberger Druckmaschinen AG or any of our other marketing emails, the download of pictures or the click on a link in any of these emails is logged automatically via an email tracking service of Click Dimensions. The usage information generated will be stored on our server in Germany and used for statistical usage analysis. The results help us to improve continuously the contents of our newsletter and to make the information displayed on our Website more interesting for you.

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

If you do not agree with the storage and analysis of this data you can object to the storage and use you can unsubscribe from the respective newsletter or by clicking on the following link from the marketing emails: click here.

Use of YouTube
We use the YouTube LLC Embedding feature on our website. (901 Cherry Ave., San Bruno, CA 94066, USA, “YouTube”). YouTube is an affiliate of Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”).

The legal basis for processing users’ personal data is Article 6 (1) lit. f GDPR.

When you visit a page with the YouTube plug-in, it will connect to Youtube’s servers. Youtube will be informed which pages you visit. This happens regardless of whether YouTube provides a user account that you are logged in to, or if there is no user account. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. This can be prevented by logging out of your Youtube account beforehand.

If a Youtube video is started, the provider uses cookies that collect information about user behavior. YouTube stores your data as usage profiles and uses them for purposes of advertising, market research and / or custom design of its website. Such an evaluation is done in particular (even for users who are not logged in) to provide appropriate advertising and to inform other users of the social network about their activities on our website. You have a right to object to the creation of these User Profiles, and you need to contact YouTube to exercise this right.

Anyone who has disabled the storage of cookies for the Google Ad program will not have to expect such cookies when watching YouTube videos. Youtube also stores non-personal usage information in other cookies. If you want to prevent this, you must block the storage of cookies in the browser.

For more information about the collection and use of data by YouTube and Google, your rights, and ways to protect your privacy, see the YouTube Privacy Policy ( Google also processes your personal information in the US and has submitted to the EU-US Privacy Shield, .

Information, deletion, corrections and contact

At any time, you have a right to receive information on your stored personal data and are entitled to have them corrected or deleted. In case we have to store the data due to legal requirements, your data may not be deleted.
Please contact our data protection officer in case you have any questions with regard to collection, processing and use of your personal data, if you need information on your data or if there is need to delete or correct your personal data.

Data Protection Officer:

If you have further question regarding the security of your personal data, you can refer to our Data Protection Officer.

Heidelberger Druckmaschinen AG
Data Protection Officer
69168 Wiesloch

E-mail: Datenschutzbeauftragter[at]